Structure for Impact

Product strategy is a structured way to reach the intended business outcome. Three very good tools to do this are

Impact mapping, Opportunity Solution Trees and User story mapping

Impact mapping is a strategic planning technique during the discovery phase that will help organisations manage flexible roadmaps for iterative and incremental delivery, by clearly communicating assumptions, helping teams align their activities with overall business objectives and user goals. Impact mapping can help you build products that make an impact for both your customers and your business, not just ship software.

Opportunity solution tree is similar to Impact mapping, but structuring the information in a slightly different way, focusing on strong prioritisation and learning / validating assumptions through experiments.

User story mapping helps you envisage the entire product or service, through the eyes of the user. Connected with the impact map it is easy to continuously prioritise every new idea/feature on its business value, user value and feasibility.

Finally you can create a product strategy that can achieve the intended business and user impact with ease!

Who this training is for

Outcomes of the training

After this training:

• You can create a good vision and strategy for your product
• You are able to ensure that you’re building the right product
• You can make an impact with software products and projects
• You know how to communicate overall goals and vision
• You are able to connect the goals and vision to specific user journeys and user stories

Uniqueness

This training combines three tools in a very effective and unique way.

Training setup

This is a one day long training.