ARTICLES

Essays, rants, case studies and media clips

Mob Mentality Show – podcast

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I had a great discussion with Austin and Chris, about the power of diversity: how ‘MobAnything’ revolutionises Product Discovery.
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Teamwork is an individual thing at Devlin2024 [Swedish]

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The talk I gave at DevLin 2024 as a PEOPLE transformation coach
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Continuous Holistic Product Discovery at DevLin 2024 [Swedish]

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A talk about how to build products in today's world.
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Something is happening around here…

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My calendar for fall 2024, so that we can meet up!
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The i in Team

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A talk about the prerequisites of teamwork and why personal development is crucial.
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Developer Experience at King

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A case study and excerpt from the Holistic Product Discovery book on how to use the guiding angle of the framework
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What I do #5 – Enabling Agility

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The fifth post in a series explaining what I am up to in my work life.
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What I do #4 – Developmental Coaching

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The fourth post in a series explaining what I am up to in my work life.
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What I do #3 – Developing Competencies

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The third post in a series explaining what I am up to in my work life.
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What I do #2 – Collaboration Workshops

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The second post in a series explaining what I am up to in my work life.
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What I do #1 – Transformational Coaching

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The first post in a series explaining what I am up to in my work life.
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Agila HR podden [Swedish]

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An interview in Swedish with Marcus and I about building the right product.
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Product with Panash – podcast

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Marcus and I were interviewed by Axel Sooriah from Product with Panash about our take on the Product space today.
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Holistic Product Discovery Framework

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A primer to the Holistic Product Discovery Framework and as a glimpse into the book, with slides.
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Interview with French Le Ticket

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An interview with Le Ticket when we released our book... about the book.
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Holistic Product Discovery book

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So, we wrote a book. The book features real-life stories from product development, traps and fallacies that you should avoid, mental models and frameworks to build the right product. Are you intrigued? Click click click...
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Splendid Product Discovery Resources

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A collection of excellently useful Product Discovery things
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Product Discovery – a rant

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A rant about the lack of Product Discovery and what to do about it
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Building the right thing

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Product Discovery meetup with friends
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Coaching 101

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In which I try to explain the basics of personal coaching as I see it.
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Martin reder ut Lean UX [Swedish]

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En poddintervju om Lean UX
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Visual showing that the intersection between user value, business value and practical feasibility gives the right outcome

Balanced team

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What is a good cross-functional team composition?
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UX open logo image

UX open

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An unconference with the motto Sharing is caring
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Agile UX [Swedish]

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Ett blixttal om sätt att samarbeta på inom UX och Discovery, från Design sprint till Mob
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Lean Startup [Swedish]

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En poddintervju om Lean Startup
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The MVP is Dead (gravestone with MVP on it), long live the RAT (Remy from Ratatouille)

Martin’s RAT guide

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The MVP is dead. Long live the RAT. For healthy experimentation!
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The Agile manifesto through other perspectives

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Maybe Frédéric Laloux can help us make sense of Agile
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Risk/value diagram. High risk/value - "Lean UX this". Low risk/high value - "UX" this. High risk/low value - Don't do this. Low risk/low value - why?!

Lean UX explained

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It's all about learning. Period.
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High risk discovery visual

Discovery & Delivery

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Are they dichotomies? Can they work well together?
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Visual of impact map going from Why (goal) to Who (actors) to How (impacts) to What (actions)

Impact mapping

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How to strategically connect a business outcome and user needs to your actions
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Measuring User Experience

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Can you really measure something that fluffy? Yes, you can!
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Measuring User Experience (video) [Swedish]

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Kan man verkligen mäta fluff? Ja, det kan man!
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Double Diamond with steps - Explore, Structure, Innovate, Validate

Product Discovery

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Would you like to be able to innovate and build the right thing?
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Tänk på användarupplevelsen – podcast [Swedish]

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En poddintervju om UX och lite agilt
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Design Studio participants sketching

Design Studio

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A good way to get shared understanding as outcome and great design ideas as output
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10 principles for Successful Lean Product Teams

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Lean UX before Lean UX
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UX wouldn’t be anything…

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... if it wasn't for all the great women.
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Core protocols visualised

Core Protocols

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Here's a way to quickly implement a great team culture.
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User Research Demystified

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You need to speak with your users to find out what they need. This is how you do it.
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UX vs Lean UX [Swedish]

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An explanation of the principal difference between UX and LeanUX.
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The Marshall Model in a Nutshell

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Bob Marshall has an interesting model for organisational maturity. Useful for transformation and to explain Waterfall vs. Agile
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Visual of the user spread

UX design case: Visualisation

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Ways to visualise problem discovery work to get attention.
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Visual of the old product

UX design case: Onboarding

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The enlightenment of confused users
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Various designs from EPiServer 7.5

UX design case: Efficiency

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Making sure the users can spend their valuable time elsewhere
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Random sticky notes (decorative)

User Stories reimagined

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How you can write user stories that will provoke, guarantee a conversation and prepare for collaboration
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UX Podcast

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In June 2012 I was interviewed in UX Podcast by Per Axbom and James Royal-Lawson
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Visual saying that Processes and practices are nothing without principles

Processes and practices are nothing without principles

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Why inspect and adapt is the most important lesson from Agile
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Compass with Needle Pointing to the word Principles

Design principles

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What is the least you could actually do when you realise you need to 'UX' something? Follow design principles.
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Participants in a design studio

To shun silos

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Collaborate, collaborate, collaborate!
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Lean UX and Agile UX are somewhat overlapping areas

Agile UX vs. Lean UX

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My definition of two concepts so often conflated.
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A visual of a cupcake

The value in a cupcake

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The concept of the Minimum Viable Product.
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Venn diagram showing Desirable, Feasible and Valuable circles overlapping

UX in the balanced team

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How to work cross-functional as a UX person
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List for people to remember

UX design case: Adjusting to Users

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Creating a workflow for pensioners who apply for housing supplements while winning their hearts
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Hitta Mäklare .se new start page

UX design case: Less is more

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Redesign of a service for finding real estate brokers.
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User-Centred Design ISO 13407 circle - Context - Requirements - Solutions - Validation

User-centred design case

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Or redesigning Twitter to create a modern way for seniors to keep up with their grandchildren
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Showing ux activities integrated in a development sprint

Agile UX Design

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How to do UX and Scrum with impact mapping and sprints
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Are your users precocious?

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Usability testing with children
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System status visual

UX design case: Better status

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Structuring information for the win.
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Selecting Users

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To be able to do user-centered design, you would need to be in tight contact with users. You need a way to find them, right?
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Usability as a separate phase from agile method or integrated in agile usability development

Agile and Usability in tandem

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The foundation of Agile UX, from 2007
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