Case clients

Qwaya and Snow Software

Background

The organisations needed expert competence in Product Discovery methods, such as User Research and Lean UX. At Qwaya, they did a lot of quantitative analysis but had understood there was a qualitative component missing. At Snow Software, they had very explicit focus on Business and Technology aspects of their products, but lacking competence in how to tackle the Experience. 

Assignment

I was hired as an expert coach, training people in the organisation in Product Discovery through different focused activities over a longer period of time, at both Qwaya and Snow Software.

Activities

• One- to three-day tailored workshop-based courses for different parts of the organisations in Product Discovery, User Research and Lean UX
• Advising teams on how to build an innovative culture based on Product Discovery methods
• Individual coaching centered for instance on interview techniques (i.e. sitting next to an interviewee during an interview and giving feedback on the techniques used afterwards)
• Follow-up individual and team mentoring for specific questions

Delivery

• Knowledge and skills
• Experience from training
• Material such as process maps and checklists

Client benefit

The competencies development at Snow led to a change of view in the company as a whole, starting a transformation journey towards a more customer-centered organisation. The training at Snow gave them enough skills to perform qualitative research complementing it with their previous quantitative and through that finding new business opportunities. At Qwaya, a greater understanding of their users/customers helped focusing the product development and gave a lower churn of users.