High-Risk Product Discovery

Lean UX and Lean Startup are methodologies for quickly and cheaply learning so much about a problem or an idea as possible. This is done by ruthlessly validating assumptions about the problem, the customer, the customer’s needs, the solution proposals and the criteria for success.

The best way to create a product that becomes a hit is to understand what makes a hit. This is different for each domain and idea, but LeanUX and Lean Startup help to build the right solution in a cost-effective way.

And it is true that life is too short to build something that no one wants!

This training

This training is mixing theory with practice, taking the participant through a fictive case validating both needs opportunities and solution opportunities that are considered a high risk for the organisation.

Who this training is for

This training is for everyone who works with product development in some way and wants to know that you’re always on the right path. You may be UX designers, product owners, entrepreneurs, requirements managers, developers or business analysts. Your product or service need not be digital, the methodology is holistic and independent of platform.

Outcomes of the training

After this training:

• You will be able to validate your ideas together with users and towards the market
• You will be able to incorporate Lean UX and Lean Startup methods within your current process
• You will know how to explore assumptions about the problem and the product idea to deeply learn
• You will be able to create hypotheses and experiments (so called Riskiest Assumption Tests) to validate the hypotheses

Uniqueness

This training gives a rigorous toolbox and a mindset not meant to be used in an everyday setting, but when there is a need for a powerful and impactful approach.

Training setup

This is a one to two days long training. The first day focuses on Problem Discovery and the second day on Solution Discovery. When run as a one day training, focus will be on Problem Discovery.