Case clients
Qwaya and Snow Software
Background
The organisations needed expert competence in Product Discovery methods, such as User Research and Lean UX. At Qwaya, they did a lot of quantitative analysis but had understood there was a qualitative component missing. At Snow Software, they had very explicit focus on Business and Technology aspects of their products, but lacking competence in how to tackle the Experience.
Assignment
I was hired as an expert coach, training people in the organisation in Product Discovery through different focused activities over a longer period of time, at both Qwaya and Snow Software.
Activities
- One- to three-day tailored workshop-based courses for different parts of the organisations in Product Discovery, User Research and Lean UX
- Advising teams on how to build an innovative culture based on Product Discovery methods
- Individual coaching centered for instance on interview techniques (i.e. sitting next to an interviewee during an interview and giving feedback on the techniques used afterwards)
- Follow-up individual and team mentoring for specific questions
Delivery
- Knowledge and skills
- Experience from training
- Material such as process maps and checklists
Client benefit
The competencies development at Snow led to a change of view in the company as a whole, starting a transformation journey towards a more customer-centered organisation. The training at Snow gave them enough skills to perform qualitative research complementing it with their previous quantitative and through that finding new business opportunities. At Qwaya, a greater understanding of their users/customers helped focusing the product development and gave a lower churn of users.
