Value-Based Stakeholder Engagement

No-one enjoys the never-ending power struggles often involved around a product. Board members, executives, line managers, department heads for sales, marketing and growth, … Since products are the vehicle through which a company creates value, it’s natural that there are many people with a stake in the product’s future.

This training

This training will help improve what’s often a mess, and turn it into something beautifully orchestrated. The primary focus will shift from internal conflicts to collaborative efforts aimed at:

• Winning the game together with your stakeholders

• Satisfying value requirements instead of functional requirements

• Turning data into actionable insights and strategies

By fostering data-informed decision-making and collaboration, we will enhance the likelihood of success.

Less stress, less drama, more data, more empathy, more joy.

Outcomes of the training

After having participated in this training, students will be able to:

• Establish a frame of interaction with stakeholders based on value

• Facilitate and lead their stakeholders through valuable interactions

• Listen and make sense of stakeholder needs, and bring them to your teams effectively

• Set up communication patterns that support and enhance continuous alignment

• Improve the decision-making process by utilizing data

• Be aware of their own biases and perspectives that can influence their effectiveness

• Increase trust and thus collaboration

For the company, the impact may well be

• Higher speed of decision-making

• Happier stakeholders with increased buy-in

• More and better collaboration

• Better quality of decision-making

Who is this training for

Anyone working on a product where there are competing interests and influences. Whether you’re a Product Leader, Product Manager, Product Owner, or have a stake in the product, you can learn how to play the game to win—together.

Training setup

This is a two long training which can be done in-person or remotely.